Roche built a family-run Penticton winery bringing French sensibility to Naramata Bench-style wines, a stunning new tasting room and labels designed by artists during blind tastings anchoring the genuine creative flair. At 4.9 stars, it's nearly as beloved as a winery gets. Take in the artist-designed labels from blind tastings, and taste the French-sensibility wines in the stunning new room. Penticton's French-sensibility winery with the artist-designed blind-tasting labels.